Through analysing the growth strategies of Asia’s Emerging 30, we’ve uncovered three key learnings to help you combat the widespread FMCG ‘slump’, and win in the region.
Deliver sharp, relevant benefits that truly matter
Offer a smart choice of ingredients that really work
Tell clear, credible delivery stories
These are the hallmarks of proof-driven beauty, which today’s consumers insist on.
To get them right, you need an in-depth understanding of local consumer demands, and their purchase behaviour across categories and channels.
360˚ beauty insights
Worldpanel by Numerator operates individual beauty consumer panels in Mainland China, South Korea, Taiwan, Thailand and Indonesia. To complete the picture, we capture purchase and usage data from our household personal care panels in India, Malaysia, Philippines and Vietnam.
This data enables you to understand consumers’ full journey – from purchase to consumption – across all categories.
