More channels, more strategy
When variety turns into planning and smarter choices
Latin American consumers are broadening their range of choices. By April 2025, 52% of households shopped regularly in seven or more channels, exploring different formats to optimize both time and budget. On average, each household uses 7.5 channels per year — a 5% increase compared to 2024 — with countries such as Ecuador (+1.3 channel), Bolivia (+0.8) and Chile (+0.7) standing out.
This greater diversity has been accompanied by more planning. Instead of impulse buying, the intentional shopper makes fewer store visits but buys more units each time. In 2025, the basket increased by 5% in volume, reaching an average of 7.4 items, while the average number of annual visits fell by 5% compared with 2024. Over twelve months, this represents five fewer trips per household, but 42 more products in total.
This behavior strengthens the role of larger and more planned shopping missions. In 2025, purchases involving more than ten categories and higher tickets now account for 38% of the total spend, representing 43% of the value growth across the region.
