Changing Tastes
and Trends

Following the easing of COVID-19 restrictions, Thai consumers have gradually returned to their pre-COVID routines—resuming work, commuting, socialising, and travelling. This return to out-of-home (OOH) activities has revitalised snack consumption beyond the home, breathing new life into the category.Despite ongoing economic challenges—such as rising household debt and higher living costs—snacks have shown strong resilience. They continue to serve both emotional and functional roles in consumers’ lives, maintaining relevance across a wide range of occasions.