Consumption Channels
Take-Home vs Out-of-Home
As consumer routines diversify, snack consumption is increasingly shaped by context, with distinct differences between take-home and out-of-home behaviour:
Take-Home: Consumers spend more per trip, favouring versatile and shelf-stable items such as ice cream, biscuits, and nuts. Promotions remain a key driver of purchase, sustaining demand even amid tighter budgets.
Out-of-Home (OOH): The OOH snack market has rebounded to pre-COVID levels, fuelled by greater shopping frequency—especially among Gen Z. Their fast-paced lifestyles and appetite for novelty and convenience are driving growth across multiple snack categories.
Together, in-home and out-of-home consumption patterns reflect Thailand’s evolving and increasingly diverse snacking occasions. Yet each channel requires a tailored growth strategy—for example, larger pack sizes for in-home occasions to drive spend per trip, versus smaller or sachet packs at lower price points for OOH consumption to encourage frequency.
Both channels contribute to category expansion, though seasonal patterns differ. In-home snacks peak during New Year festivities, supported by family gatherings and gifting occasions. OOH snacks, meanwhile, thrive in the summer, when travel and social activities reach their height.
