Welcome to
Brand Footprint
Malaysia 2025
2024 was a year during which Malaysian shoppers became even more mindful of their FMCG choices. With the rising cost of living still top of mind, value took centre stage – not just in terms of price, but also the brands that people felt were truly worth it.
We saw shifts in how and where people shopped, but what remained constant was their preference for brands that stayed relevant, delivered on their promises, and made everyday life just a little bit easier.
In this environment, brands that found ways to connect with more households – whether by showing up in the right channels, adapting to changing needs, or simply being consistently available – were the ones that stood out. Once again, the biggest growth came from brands that reached more people, reinforcing the simple truth that getting chosen more often starts with being chosen by more shoppers.
Our Brand Footprint 2025 report highlights the most chosen FMCG brands in Malaysia, along with those that grew the fastest over the past year. Behind each of these brands is a story of smart choices, quick adaptation, and staying close to what matters most to shoppers.
We hope these stories offer useful insights and fresh ideas as we all look ahead to the opportunities the rest of 2025 might bring.
