Meet the Local Winners
ADABI: Cultural relevance meets accessibility
Adabi has deeply entrenched itself in Malaysian kitchens by offering affordable, halal, and locally tailored staples, from curry powders to sambal mixes. The brand leverages cultural familiarity and trust across generations, and its widespread distribution in both urban and rural markets keep it top-of-mind.
FARM FRESH: Local, honest, and boldly different
Farm Fresh disrupted the dairy market with a ‘locally farmed, fresh milk’ narrative that challenged UHT-dominated multinationals. Its unprocessed image, transparent communication, and innovative formats hit well with younger consumers. Meanwhile, its direct-to-consumer model via home delivery created stronger emotional connection and loyalty.
