Brand Success Stories
Personal care brand Safi rose up the Brand Footprint ranking by combining halal credentials with science-backed skincare innovation at an accessible price. Its brand transformation resonated with modern Muslim women who were seeking performance without compromising their faith or budget. Safi also elevated its branding and ambassador game, closing the emotional gap with global brands.
Spritzer successfully premiumised a commoditised category – bottled water – by building a strong identity around purity, natural resources, and health. The launch of Spritzer Natural Mineral Water and Spritzer Sparkling appealed to shoppers. Additionally, its investments in digital branding, and offline brand experience, helped increase visibility.
Detergent brand TOP has built a strong brand identity around Japanese anti-bacterial tech and powerful cleaning performance. Its marketing heavily focused on removing stubborn stains, hygiene, and family protection, which connected with both value-driven and quality-seeking households. Frequent deals and high visibility in trade made it a strong performer.
