Brand Footprint provides us with a unique opportunity to pause and reflect on the evolving relationship between consumers, the brands they choose and the channels where they buy them.
In our 2025 BFP Latam edition, this reflection feels more relevant than ever.
For over a decade, Brand Footprint has been more than just a report – it has become a benchmark for brand performance and a trusted guide to navigating the complexities of the FMCG landscape across our region.
This year, we analysed more than 52 billion brand choices across Latin America, uncovering the forces that are shaping growth, loyalty and consumer behaviour.
What we see is both a challenge and an opportunity: fewer brand choices, lower frequency and a more competitive environment. But also, a renewed chance for brands to connect, differentiate and grow.
At Worldpanel by Numerator, we are committed to helping brands not only understand these shifts – but also to enable you to act on them. Our focus is to empower you with the insights that matter by decoding shopper behaviour, so you can make decisions that drive meaningful, sustainable growth.
