Levels of Sports Fandom

Click the “read on” button below to meet different types of sports fans.

Meet three sports fan segments

Sports Fanatics

Attend games in-person regularly
Watch sports daily
Will pay for sports subscriptions or streaming services
Will pay for individual games or pay-per-view events
Purchase tickets for themselves in advance

Sports Enthusiasts

Attend games in-person occasionally
Watch sports weekly or monthly
Occasionally pay for sports subscriptions or pay-per-view events
Watch sports through their regular TV package
Don’t purchase tickets themselves

Casual Fans

Attend games in-person rarely
Watch sports with friends or out at pubs or restaurants
Watch sports less than monthly
Purchase a ticket the day of an event or use a free ticket

Who are they?

Sports fandom across gender and age

Sports fandom by market

Asia Games, Commonwealth Games, Formula 1, Major Horse Racing, Major Golf Events, Marathon Events, Cycling Grand Tours, Tennis Grand Slams, Winter Olympic Games, and UFC are classified as “individual sports”. World Cup, Rugby, Super Bowl, and Cricket are classified as “team sports”.

Social media affinity data from 300M individuals

To further profile “Sports Watchers” and “Sports Attenders,” we linked survey responses with privacy-safe social affinity data from public social profiles and activity across major platforms.

Platforms include:

X (Twitter)
TikTok
YouTube
LinkedIn
Instagram
Pinterest
Reddit
Twitch
Facebook (identity only)

Where are the sports “watchers” and “attenders” audiences “socially”?

Global ranking of the most likely social platforms engaged with, from top to bottom:

Charts show likelihood index. Index >1.25 are significant.

By country, the top social media channels vary greatly.

Global ranking of the most likely social platforms engaged with, by country:

For additional findings and more info about our connected data solutions CLICK HERE.

Charts show likelihood index. Index >1.25 are significant.