4. Privacy & Personal Data

Click below to explore global consumer sentiments around data privacy and sharing—insights brands should consider when developing and deploying AI-powered products and experiences.

60% of consumers think AI tools often collect location data.

Consumers in China, India and the US use virtual reality more regularly than other countries.

Virtual reality interest is becoming more popular in countries like China, India and the US who use it more regularly than other countries.

Q: What personal data do you believe is often collected by AI tools? N=10007 *Source: https://openai.com/policies/row-privacy-policy/

Top AI concerns: Job loss and data misuse.

Q: What is your biggest concern, if any about leveraging AI tools? Please select one. N=10007

Many are also unsure of AI’s accuracy.

Q: How often do you encounter false or incorrect AI generated outputs? N=10007

Consumers seek balance between privacy and personalisation when using AI.

Q: Which is most important to you when using AI tools? Q: Which of the following statements apply to you? N=10007