6. Research on Research Experiments

Click below to explore the impact of different question techniques and the level of survey engagement.

Experiment 1: What are the results of a survey opt-out?

Q: Are you interested in sharing your thoughts about how AI is shaping daily life? Q: Could you share why you’re not interested in discussing AI? N=10007

Experiment 2: Does a quiz improve survey opt-in?

Q: Which of the sci-fi movies below feature AI “characters”? Q: Are you interested in sharing your thoughts about how AI is shaping daily life? Base sizes vary.

Experiment 3: What is the impact of positive reinforcement on open-end responses?

Q: What does the very expression ‘AI’ mean to you? N=5004 Cell A N=5003 Cell B