FESTIVE MALAYSIA
2025
A shared celebration of Chinese New Year and Hari Raya
Explore how overlapping festive calendars, shifting demographics, and evolving shopper habits will shape Malaysia’s FMCG landscape, helping brands seize opportunities ahead of the anticipated “Gong Xi Raya” years.
The Collision of Two Festive Occasions
Festive 2025 Performance
Promotions Incentivise Purchases
The Increased Importance of Malay and High Income Consumers
Fewer Trips,
Fewer Channels
Authors