Connect survey responses to our high quality purchase data covering brand, variant, retailer and sales KPIs to turn insights into actionable recommendations
Talk to the changemakers driving your brand performance. If your brand is losing share to a competitor or you want to know what happens to your product once they get home you can now ask those people in our panel ‘why?’ and ‘how?’
Course correct Identify the areas where your brand is lagging behind competitors for your lost buyers.
Sell in Quantify the size of different usages for the category or your brand to make the value of opportunity clear to all stakeholders.
Find real buyers It is hard to remember what you bought and compare it to last year. 70% will get it wrong. We already know what they bought so you can be confident you are talking to the right people.
Take action LinkQ connects survey responses to our high quality purchase data covering brand, variant, retailer and sales KPIs to turn insights into actionable recommendations.
Size an opportunity ROI based on spend linked to different user groups or behaviours at brand and retailer level enables to prioritise action and sell it into others.
Why did buyers leave my brand?
How do buyers feel about my brand compared to others?
Why do heavy buyers buy more than light ones?
Did lost buyers think my brand is too expensive?
What attracted buyers who switched out of your brand to your competitor?
How is my product used in the home? Which family members are using?
