Buyer groups

Find a unique and accurate sample from our continuous spending data to understand why behind the household’s behaviour

Talk to the changemakers

Examples

Different buyer groups have different reasons for choosing the category or brand. If you were to just look at any category buyer you would assume the main needs are related to acne. Once you break out the lapsers you can see that they also have non drying and anti-dullness needs.

Quantify the opportunity using real spending data.