Malaysia Frequency vs Basket Size
Which is the best way to improve shopper loyalty?
Penetration, shopping frequency, and basket size. All three play a pivotal role in FMCG brand growth. But which is most important? Understand Malaysian FMCG shoppers, and the actions to take to drive growth.
Shopper behaviours as sales drivers
The Case for Basket Size
The Case for Frequency
The verdict: what’s the best loyalty driver?
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