Sustainability continues to play a very strong aspirational role for brands. Now, it is also moving toward effectiveness, becoming a key factor for competitiveness in Latin America. Brands that demonstrate genuine environmental commitments earn consumers’ trust, achieving tangible and lasting growth.
This is our sixth year decoding how sustainability becomes a competitive edge. In this 2025 edition, we present our most comprehensive view yet of consumption attitudes, behaviors, and choices related to the planet and society — emphasizing what Latin Americans do, not just what they say.
Based on more than 15,000 interviews across nine markets — Central America (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama), Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, and Peru — our goal is to help your brand see beyond the numbers. We provide accurate data, actionable profiles, and strategic insights to quantify the size of the opportunities.
In practice, this study offers analyses and recommendations to ensure sustainability goes beyond storytelling and is ultimately embedded in operations, product innovation, and brand communication. In other words, it shows how to turn environmental commitment into a real and measurable business advantage.
