Sustainability in Latin America has reached a turning point. After years of awareness-building, the challenge now is to turn intent into action — for both consumers and brands.
Data in our study show that the region is better informed, but also more demanding. When asked if stores help them live a more sustainable lifestyle, only 39% of Eco-Actives, 32% of Eco-Considerers, and 22% of Eco-Dismissers agreed. Still, 90% of Latin Americans say they are willing to make more sustainable purchase choices at different points in their consumption journey.
The main barriers are clear: high prices (58%), difficulty finding sustainable products (52%), and lack of knowledge about the actual environmental impact (45%). In other words, the challenge lies in execution. That is why only 41% of companies are capturing new consumption occasions — the lowest rate in the past five years. But we can help.
