Connecting with the AI Consumer
Exploring how global consumers are turning to AI,
the trade-offs they’re willing to make, and what they
expect in the future.
Community Report
Kantar Profiles
July 2025
Global findings exploring how global consumers are turning to AI, the trade-offs they're willing to make, and what they expect in the future.
1. Community Report Summary
2. AI Usage, Perception, and Preferences
3. AI Assistants & Lifehacking
4. Privacy & Personal Data
5. Future Predictions
6. Research on Research Experiments
About Kantar Profiles