Beyond Omnichannel Grocery-ENG

Growth in the Era
of Intentional Shoppers

2025 Report

The report Growth in the Era of Intentional Shoppers reveals a consumer who is increasingly demanding, strategic and connected. In Latin America, this intentional shopper plans purchases carefully, combining brick-and-mortar and digital channels.Contents

The intentional shopper

More channels,
more strategy

Balance
in the basket

Value first

The online leap

The intentional shopper reshapes
the market

BONUS CHAPTER

Assortment amid
the fragmentation
of choices

Growth in the Era
of Intentional Shoppers

Team

This report has been developed by an interregional team between Worldpanel by Numerator and McKinsey & Company